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Better paywalls won’t save us from what’s coming

I contributed to NiemanLab’s 2022 series of predictions on the future of journalism.

In 2022, emerging technologies will change how users find and consume the news. The confluence of new search algorithms based on natural language models and consumer adoption of wearable devices will challenge the stability of the reader revenue models we’ve worked so hard to build over the past few years. 

Whether the coming inflection point represents an existential threat or an opportunity for growth depends on how we, as an industry, respond.

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