Resume

Professional Experience

New York Public Radio — August 2021-Present

Senior Director of Product Management

I lead the product function for New York Public Radio, with direct oversight of audience growth initiatives, the WNYC News portfolio and a team of product managers. That work involves setting the overall product strategy, with a focus on driving users from discovery to donation. I also lead AI experimentation, with a focus on building meaningful prototypes and pursuing funding for AI initiatives.

Led a 30-person cross-functional team to overhaul the WNYC mobile app. The year-long project included user research, development and a multi-platform marketing campaign. The new design doubled daily sessions per user in the app during its first three months in the market.

Director of Product Management

Led a team of developers and designers in prototyping an application of speech-to-text models and generative AI to caption and summarize WNYC broadcasts as part of the NYC Media Lab’s AI+Local News Challenge.

Managed a complete redesign of Gothamist.com, including contracting with an outside design firm, planning the development process and organizing cross-functional resources for the product launch. The redesign led to 15% more engaged sessions per user, 9% more engaged time per session and 54% growth in return users.

Future Today Institute — July 2019-Present

Senior Expert Adviser

Deliver Board and C-level insights through trend reports and scenarios generated with FTI's methodology.

Lead author for the "News & Information" section of FTI's annual Tech Trends Report, with particular emphasis on how generative AI impacts media.

Facilitator and coach for workshops teaching FTI's strategic foresight methodology.

Hearst Newspapers — July 2018-July 2021

Product Director, Subscription Sites

Promoted to lead the strategy and development of Hearst’s subscription sites.

Led a homepage redesign for Hearst's subscriber sites that increased conversion rates by between 33 and 50%.

Launched an internally developed A/B testing platform to manage user experience experiments and built a dashboard to communicate results across the organization.

Built relationships with newsroom leaders and wrote a weekly product+editorial strategy memo to analyze data and communicate strategic priorities.

Senior Product Manager, Content Experiences

Managed the development and deployment of digital news experiences and storytelling tools at Hearst's major dailies, including the San Francisco Chronicle, Houston Chronicle and Albany Times Union.

Newsday — June 2012-July 2018

Editor for Digital Platforms and Strategy, Opinion

Promoted to lead a team of five that uses technology to translate the editorial board’s voice and legacy to a digital world.

Secured $1.5 million in grant funding to launch nextLI, a digital platform for research and conversation about Long Island’s future.

Developed and maintained partnerships across departments to keep opinion connected to digital efforts across Newsday. Led the group tasked with evaluating and replacing Newsday’s online commenting platform.

Multimedia Producer

First digital hire on the Newsday editorial board to produce videos and interactive content.

Dramatically increased section reach (measured by unique visitors) and engagement (measured with Chartbeat) using a combination of search engine optimization, social media and web exclusive projects.

Professional Experience

New York University - Leonard N. Stern School of Business

Master of Business Administration (M.B.A.), 2016 - 2019

Concentrated in entertainment, media and technology with additional coursework in inclusive leadership and change management. Studied strategic foresight, research methods, scenario writing and strategy development with quantitative futurist Amy Webb. Graduated with honors.

Columbia University - Graduate School of Journalism

M.S., Journalism, 2010 - 2011

Concentrated in digital media, with coursework in long-form video and data visualization. Reported weekly from a school in Queens and developed a beat in the South Bronx. Produced two short documentary videos with an emphasis on narrative storytelling. Graduated with honors.

Washington University in St. Louis

B.A., English, 2006 - 2010

Graduated magna cum laude. Wrote an honors thesis researching memory in American Holocaust fiction. Completed a minor in political science. Recognized on the dean’s list for seven semesters.