Hearst Newspapers (July 2018 – Present)
- Led a homepage redesign for Hearst’s subscriber sites that increased conversion rates by between 33 and 50%.
- Launched an internally developed A/B testing platform to manage user experience experiments and built a dashboard to communicate results and statistical significance across the organization.
- Built relationships with newsroom leaders, including writing a weekly product+editorial strategy memo to analyze data and communicate strategic priories.
- Promoted from Senior Product Manager in November 2019.
Future Today Institute (July 2019 – Present)
- Analyzed trends and authored scenarios for FTI’s 2020 Trend Report and for its Entertainment, Media and Technology Trend Report.
- Co-facilitated workshops to teach strategic foresight tools, such as scenario generation and identifying sources of uncertainty.
- Participated in foresight exercises to identify emerging trends and plausible futures.
Editor for strategy and platforms, Opinion
Newsday (July 2017 – July 2018)
- Promoted to lead a team that uses technology to translate the editorial board’s voice and legacy to a digital world.
- Secured $1.5 million in grant funding to launch nextLI, a digital platform for research and conversation about Long Island’s future.
- Developed and maintained partnerships across departments to keep opinion connected to digital efforts across Newsday. Led the group tasked with evaluating and replacing Newsday’s online commenting platform.
Newsday (June 2012 – July 2017)
- First digital hire for the Newsday editorial board to produce videos and interactive content.
- Dramatically increased section reach (measured by unique visitors) and engagement (measured with Chartbeat) using a combination of search engine optimization, social media and web exclusive projects.
- Built a presence for the opinion department on Facebook and Twitter.
Digital Media Associate
Columbia University Graduate School of Journalism (June 2011 – June 2012)
- Guided students and faculty in the use of new technology and storytelling tools, including Adobe Premiere and ProTools.
May 2008 – June 2012
- PHOTOGRAPHY AND VIDEO: NPR, Columbia University, DNAinfo.com, St. Louis Jewish Light.
- REPORTING: Wrote about community events for the Bronx Free Press and blogged regularly for AOL News from May 2008 to Aug. 2009 on general news and politics for the college news section of the network’s political magazine, including several posts featured on AOL’s homepage.
New York University Leonard N. Stern School of Business
Master of Business Administration, May 2019
Graduated with honors. Concentrated in entertainment, media and technology with additional coursework in inclusive leadership and change management. Studied strategic foresight, research methods, scenario writing and strategy development with quantitative futurist Amy Webb.
Columbia University Graduate School of Journalism
Master of Sciences, Journalism, May 2011
Graduated with honors. Concentrated in digital media with coursework in long-form video, education reporting and data visualization.
Washington University in St. Louis
Bachelor of Arts, English, May 2010
Graduated magna cum laude. Wrote an honors thesis researching memory in American Holocaust fiction. Minor in political science.
- Spring 2019 – Fall 2019, NYU — Teaching assistant to Professor Amy Webb for Predicting the Future of Technology (MBA-level class)
- Fall 2017 – Spring 2019, NYU — Teaching assistant to Professor Ning Su for Information Technology in Business and Society (undergraduate class)
- Fall 2011 – Spring 2012, Columbia University — Instructor for Introduction to Video Production and Editing workshop and teaching assistant for Reporting and Writing 1 (graduate-level classes).
Boards and Memberships
Online News Association
Washington University Student Media, Inc.
A board of Washington University alumni who advise and train student journalists.
Finalist, Investigative Reporters and Editors Award
Recognized in the 2012 student category for “Lobbies at the Top,” a project completed with The New York World.
Pulitzer Traveling Fellowship
One of five students recognized by the Columbia Journalism School faculty with an award to “enable outstanding students to travel and study abroad, observing people, politics and society and the character of the foreign press.”
Gregory Freeman Award for Achievement in Journalism
Awarded in 2010 by Washington University Student Media, Inc. to recognize work as the editor in chief of Student Life Newspaper and service to the Washington University community.