Resume
Professional Experience
New York Public Radio — August 2021-Present
Senior Director of Product Management
I lead the product function for New York Public Radio, with direct oversight of audience initiatives, the WNYC News portfolio and a team of product managers.
Set NYPR’s product strategy, with a focus on driving user engagement and revenue. Member of the working group responsible for refining NYPR’s three-year strategic plan.
Director of Product Management
Led a team of developers and designers in prototyping an application of speech-to-text models and generative AI to caption and summarize WNYC broadcasts as part of the NYC Media Lab’s AI+Local News Challenge.
Managed a complete redesign of Gothamist.com, including contracting with an outside design firm, planning the development process and organizing cross-functional resources for the product launch. The redesign led to 15% more engaged sessions per user, 9% more engaged time per session and 54% growth in return users.
Future Today Institute — July 2019-Present
Senior Expert Adviser
Deliver Board and C-level insights through trend reports and scenarios generated with FTI's methodology.
Lead author for the "News & Information" section of FTI's annual Tech Trends Report, with particular emphasis on how generative AI impacts media.
Facilitator and coach for workshops teaching FTI's strategic foresight methodology.
Hearst Newspapers — July 2018-July 2021
Product Director, Subscription Sites
Promoted to lead the strategy and development of Hearst’s subscription sites.
Led a homepage redesign for Hearst's subscriber sites that increased conversion rates by between 33 and 50%.
Launched an internally developed A/B testing platform to manage user experience experiments and built a dashboard to communicate results across the organization.
Built relationships with newsroom leaders and wrote a weekly product+editorial strategy memo to analyze data and communicate strategic priorities.
Senior Product Manager, Content Experiences
Managed the development and deployment of digital news experiences and storytelling tools at Hearst's major dailies, including the San Francisco Chronicle, Houston Chronicle and Albany Times Union.
Newsday — June 2012-July 2018
Editor for Digital Platforms and Strategy, Opinion
Promoted to lead a team of five that uses technology to translate the editorial board’s voice and legacy to a digital world.
Secured $1.5 million in grant funding to launch nextLI, a digital platform for research and conversation about Long Island’s future.
Developed and maintained partnerships across departments to keep opinion connected to digital efforts across Newsday. Led the group tasked with evaluating and replacing Newsday’s online commenting platform.
Multimedia Producer
First digital hire on the Newsday editorial board to produce videos and interactive content.
Dramatically increased section reach (measured by unique visitors) and engagement (measured with Chartbeat) using a combination of search engine optimization, social media and web exclusive projects.
Professional Experience
New York University - Leonard N. Stern School of Business
Master of Business Administration (M.B.A.), 2016 - 2019
Concentrated in entertainment, media and technology with additional coursework in inclusive leadership and change management. Studied strategic foresight, research methods, scenario writing and strategy development with quantitative futurist Amy Webb. Graduated with honors.
Columbia University - Graduate School of Journalism
M.S., Journalism, 2010 - 2011
Concentrated in digital media, with coursework in long-form video and data visualization. Reported weekly from a school in Queens and developed a beat in the South Bronx. Produced two short documentary videos with an emphasis on narrative storytelling. Graduated with honors.
Washington University in St. Louis
B.A., English, 2006 - 2010
Graduated magna cum laude. Wrote an honors thesis researching memory in American Holocaust fiction. Completed a minor in political science. Recognized on the dean’s list for seven semesters.