Resume

Senior Director of Product Management

I lead the Audience Experiences team, owning the expression of our brands across multiple platforms and shaping journeys that lead people from discovery to donation. I also lead AI experimentation, with a focus on building meaningful prototypes and pursuing funding for AI initiatives. I have direct oversight of the product, design and data teams and collaborate closely with our newsroom the shape audience engagement initiatives.

Led a cross-functional team of more than 30 people to overhaul the WNYC mobile app. The year-long project included user research, development and a multi-platform brand marketing campaign. The launch supported strategic goals and a fundraising effort aligned to WNYC’s centennial. The new app doubled daily sessions per user and created an engine for enriching the audience data in our CRM.

Director of Product Management

Led a team of developers and designers in prototyping an application of speech-to-text models and generative AI to caption and summarize WNYC broadcasts as part of the NYC Media Lab’s AI+Local News Challenge.

Managed a complete redesign of Gothamist.com, including contracting with an outside design firm, planning the development process and organizing cross-functional resources for the product launch. The redesign led to 15% more engaged sessions per user, 9% more engaged time per session and 54% growth in return users.

Senior Expert Adviser

Deliver Board and C-level insights through trend reports and scenarios generated with FTSG's methodology.

Lead author for the "News & Information" section of FTSG's annual Tech Trends Report, with particular emphasis on how generative AI impacts media.

Facilitator and coach for workshops teaching FTSG's strategic foresight methodology.

Product Director, Subscription Sites

Promoted to lead the strategy and development of Hearst’s subscription sites.

Led a homepage redesign for Hearst's subscriber sites that increased conversion rates by between 33 and 50%.

Launched an internally developed A/B testing platform to manage user experience experiments and built a dashboard to communicate results across the organization.

Built relationships with newsroom leaders and wrote a weekly product+editorial strategy memo to analyze data and communicate strategic priorities.

Senior Product Manager, Content Experiences

Managed the development and deployment of digital news experiences and storytelling tools at Hearst's major dailies, including the San Francisco Chronicle, Houston Chronicle and Albany Times Union.

Editor for Digital Platforms and Strategy, Opinion

Promoted to lead a team of five that uses technology to translate the editorial board’s voice and legacy to a digital world.

Secured $1.5 million in grant funding to launch nextLI, a digital platform for research and conversation about Long Island’s future.

Developed and maintained partnerships across departments to keep opinion connected to digital efforts across Newsday. Led the group tasked with evaluating and replacing Newsday’s online commenting platform.

Multimedia Producer

First digital hire on the Newsday editorial board to produce videos and interactive content.

Dramatically increased section reach (measured by unique visitors) and engagement (measured with Chartbeat) using a combination of search engine optimization, social media and web exclusive projects.